Woman behind Liverpool pyjama company with thousands of followers

The woman behind a Liverpool-based pyjama company that has thousands of followers on Instagram is doing her bit for charity by launching a special nightwear collection.

The Sleepover Club is run by Olivia Mallinson who started her small business back in October 2018.

Since then the company, which sells personalised pyjamas, has blown up on social media and now has 105,000 followers on Instagram.

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Olivia’s latest range has been designed for Zoë’s Place Baby Hospice in West Derby as a limited edition pyjama set.

She told the ECHO: “It’s amazing, I just can’t believe how much The Sleepover Club has grown. I never set out to start a successful business. I was in uni studying primary school teaching and I was just doing this on the side.

“But when I finished my degree, I was forced to concentrate on the business because it just took off so rapidly. I launched in October 2018 and the business started building up over Christmas.

“I love pyjamas so I started looking for suppliers. I started really small with only a few designs but now we must have hundreds.”

The former Edge Hill student had no plan to start her own clothing line but when she wanted some stylish personalised pyjamas and couldn’t find any, she saw a gap in the market for high quality and stylish, yet affordable nightwear.

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She started The Sleepover Club from her home in Kirkby and now has expanded into her own unit.

As the business started to grow she hosted popular pop-up stalls in the now-closed Forever 21 and Topshop stores.

She has even attracted a celebrity following including Sam and Billie Faiers, Kate and Rio Ferdinand, Tamara Eccleston and Fearne McCann.

Olivia Mallinson started The Sleepover Club pyjama business in October 2018
Olivia Mallinson started The Sleepover Club pyjama business in October 2018

The 24-year-old said: “It’s all been through word of mouth, I’ve never paid for promotions. During lockdown, we were all living in our pyjamas so the sales just shot up.

“People were not only giving PJs for Christmas, Valentine’s and Mother’s Day, but for lockdown presents. I’ve had a lot of help from my mum, dad, brother and nan but now I’ve been able to hire a member of staff.”

Olivia is now using her success to raise money for Zoë’s Place Baby Hospice with profits from the sales of this limited edition pyjama set going directly to the charity.

The Sleepover Club has dozens of different designs, styles and collections to choose from
The Sleepover Club has dozens of different designs, styles and collections to choose from

She said: “As soon as I was in a position to, I knew I wanted to give back to places that are special to me. When the opportunity to work with Zoë’s Place came up, I couldn’t turn it down. The values of Zoë’s Place mirror those of my family and I could not think of a better charity to raise awareness for.”

Many families access the charity’s respite care, including the incredible family that have modelled these stunning first edition pyjamas. Lisa and Paul O’Connor have four amazing children Jasmine, aged six, four-year-old Holly, 18-month-old son Daniel and five-month-old Koby.

The Sleepover Club is collaborating with Zoë's Place Baby Hospice with its latest nightwear collection
The Sleepover Club is collaborating with Zoë’s Place Baby Hospice with its latest nightwear collection

They attend the hospice regularly with Daniel who has a severe and extremely rare syndrome called NOCGUS syndrome. Most who have this condition are unable to speak, walk or eat, requiring round the clock care. The condition affects most areas of his body including his heart, brain and his eye.

Mum Lisa said: “There are literally no words we can piece together to let the world know how special Zoë’s Place is, and how they have always been there for our family. They get us through those hard times and make us feel not so alone. If the hospice didn’t exist, I think life would be pretty dark.”

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The limited-edition premium pyjama set is made with 100% cotton and features Zoë Bear – the hospice’s fun and friendly mascot – with a beautifully soft, light blue gingham pattern to complete the look for all the family.

You can buy the limited edition pyjama set at sleepoverclub.co.uk.

Liverpool Echo – What’s On