Britain’s cheapest supermarket has been named and it’s not Aldi, Asda, Tesco or Morrisons.
Researchers from Which? compared 45 popular branded and own-label products across eight major supermarkets for at least 100 days between January and December last year.
Bargain retailer Lidl came out on top as the cheapest supermarket in 2020.
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The analysis showed that on average, Lidl customers paid £42.67 for their shopping – which included items such as Hovis bread, Knorr stock cubes and free-range eggs.
Meanwhile at other supermarkets a trolley containing the same products would have cost up to £25 more.
Ryan McDonnell, chief commercial officer at Lidl GB, said, “We always strive to ensure our shoppers can enjoy the highest quality produce for the best value, so we’re delighted Which? have named us the Cheapest Supermarket 2020.
“Our customers have consistently enjoyed unbeatable prices for more than 25 years, making significant savings on their shopping, each and every time they come to one of our stores.
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“As we expand further into the future, we will continue to work hard to bring our high quality, affordable products to even more customers across the country.”
Average costs of a supermarket trolley based on 45 products, according to Which?
Lidl – £42.67
Aldi – £43.01
Asda – £48.71
Tesco – £53.30
Morrisons – £53.61
Sainsbury’s – £56.38
Ocado – £66.83