Ticketmaster responds to lead booker policy change for Taylor Swift’s Eras tour

Ticketmaster claims it is not responsible for the Taylor Swift lead booker policy change and it is the promoter’s decision.

The Eras tour is listed as what is known as a “lead booker” event. This means the person who purchased the tickets – the lead booker – will need to physically be at the event and tickets cannot be passed on to friends or family.

The person who booked the tickets – the cardholder for the order – will need to show proof of identity since they are the only name that Ticketmaster take during the checkout process.

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Fans who checked out in the pre-sale told the ECHO it was not initially listed as a lead booker event. Regardless of whether fans checked out in the pre-sale or general sale, all tickets are affected.

A statement on the website said: “Tickets are strictly non-transferable. When arriving in groups, the lead booker must be present in order for the whole party to enter the venue.

“All members of the party should enter the venue at the same time. Each ticket holder must be in possession of their ticket on their smart device.”

“We advise that if you can’t attend the event, that you don’t book tickets as a gift for someone else. If the lead booker has to attend for your event, this will be made clear on our website when you book.”

Fans claim when they booked tickets the tour was not listed as a lead booker-only event. In response to the Echo’s questions on why the change was implemented, Ticketmaster said: “The lead booker event policy is determined by the promoter, not Ticketmaster.”

The ECHO has approached promoters AGE PRESENTS for comment.

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Liverpool Echo – What’s On