Superdrug shoppers are “obsessed” with a budget-friendly primer they say is the “best they’ve ever used”.
Beauty fans say the primer, which is by vegan and cruelty-free brand e.l.f, is “life-changing”.
e.l.f.’s Poreless Putty Primer costs £8 and is described on Superdrug’s website as a “skin perfecting putty primer” which is “infused with Squalane to help grip makeup for all-day wear and help protect the skin from moisture loss.”
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The primer’s “velvety texture” promises to “glide effortlessly over the skin, smoothing over imperfections for a poreless effect.”
And shoppers are impressed.
The budget-friendly primer has racked up more than 650 five-star reviews on Superdrug’s website, with shoppers heaping praise on the “amazing” product.
One shopper said: “Obsessing about this primer! I’ve seen it everywhere and I thought might as well try it and, [to be honest], best thing I’ve ever tried!!!! OBSESSED!”
Another titled their review ” You MUST Buy!” and said: “ I was a bit sceptical at first because I have never heard of a pore-filling product… but let me tell you. IT IS AMAZING! I’ve always been annoyed by the highly-visible pores on my nose, so when I purchased this product that was my target area. A little goes a long way and this product basically erased the pores from my nose! I applied the putty, then my regular tinted moisturiser and powder.. and it looked flawless! Definitely recommend.”
A third said: “This is now the only face primer I use, I love it!”
Leah commented: “I am not a massive make-up wearer, I dab on a bit of mascara and some powder so my nose isn’t shiny on a Zoom meeting and that’s it, but this is life-changing! It glides on really smoothly and although initially I was using my finger I have since purchased the proper applicator and it either dabs on nicely or brushes in smoothly. It helps conceal little blemishes and evens out redness or patches. And it smells nice. I really like it.”
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Mil said: “I bought this over a month ago and I am in love with it. I have oily skin and this paired with the matte putty primer gives me the most beautiful base for my foundation or cc cream. I like how it blends into my skin to give me a soft and even application.”
Ellie added: “The best Primer ever. Can’t go back to liquid/gel primers now. Makeup stays all day and flawless base, even for my textured/ acne prone skin. Would really recommend.”
Superdrug stores remain open during lockdown and people are permitted to go shopping when needing to stock up on essential items.