Superdrug shoppers floored by £7 primer which is a ‘dupe for MAC’

Superdrug shoppers have praised its “perfect” budget-friendly primer which has been dubbed a “dupe for MAC”.

The popular high-street retailer’s B. HD Flawless Primer, which is designed for all skin types and tones, has racked up a string of five-star reviews on Superdrug’s website, with beauty lovers impressed by its effects on their makeup.

The cruelty-free primer is described as “an easy to apply primer which leaves skin looking instantly retouched and provides the perfect starting point for your makeup routine.”

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The formula promises to soften and even skin tone, while also minimising wrinkles, fine lines and pores. It aims to leave skin feeling and looking instantly refreshed, which allows users to easily apply and build their foundation.

The primer, which costs £9.99 full price but is currently on sale for £6.65, also promises to increase the staying power of makeup – a feature shoppers are happy with.

On Superdrug’s website, the primer has received almost 100 five-star reviews.

Paige titled her review “makeup bag must have” and wrote: “Primer is a key part to the finish result of your overall makeup look!

“This primer is not only light on the skin but you only need to use a pea size and it covers the whole of your face! I noticed my makeup went on smoother and lasted better once I had applied this primer!”

Jen said: “Started using this a few days ago and it works really well, for the price it’s great! My foundation goes on smoothly, and my pores are so much less visible. Very happy with this product (and I’m fussy when it comes to primers)”.

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Jessica titled her review “amazing” and said: “This product is amazing I’ve always had combination skin and most foundations flake but since I’ve used this I haven’t had any problems, my skin is smooth all over and foundation stays on well. No greasy feel hides all pores. Thank you.”

Belle titled her review “perfect” and said: “Love this product. It’s like silk on your skin and does exactly as described. Will definitely buy again.”

Ruby said: “I never used a primer before, and so ordered this online with the foundation. It goes on so easily, literally drying to the touch, but wet enough for the foundation to glide on, it’s brilliant, very very pleased with it, saw some other ones that stayed oily on the skin, not this one, delighted with the product.”

Sazmay said it is “much better than some of the more expensive brands” she has tried. Another reviewer praised the product and dubbed it “a cruelty free primer dupe of Baby Skin or Mac”.

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