Superdrug fans dub £7 toothpaste ‘witchcraft’ for whitening teeth

Superdrug shoppers have branded a toothpaste “witchcraft” for its whitening effect on their teeth.

A whiter, brighter smile is always a coveted goal and some Superdrug shoppers think they’ve found the answer with Pearl Drops Luminous Bright White Toothpolish.

The 75ml toothpaste, which costs £6.99 at full price but is currently on sale for £3.48, promises “an instant whitening effect” and claims teeth will look up to two shades whiter after one week of use.

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The “clinically proven” two-in-one formula contains Pearl Drops’ dental-grade polishing agents for a low abrasion clean while combining the brand’s “advanced whitening formula with essential Fluoride and Plaque Removers to accelerate whiteness” to whiten your smile.

The formula also effectively cleans teeth while taking care of enamel needs too.

The product has proved popular on Superdrug’s website, racking up more than 60 reviews.

Among the five-star reviews, shopper Liv penned: “Saw someone review this on tiktok of all places, was a bit dubious having fallen for several other supposedly “you need this in your life” products and ending up disappointed. However, either there is some witchcraft in this marvellous little mix or its the pink colour dyeing my lips/gums darker so my teeth look brighter. Ps it is messy and be careful if you’re like me and end up with a toothpaste beard because it will stain your face pink. But overall, AMAZING. I’ve spent fortunes (literal, fortunes!) on teeth whitening and this little gem is the best I’ve ever tried!”

Ash said: “I’ve been purchasing this brand and specifically the luminous bright as I have always noticed the difference and brightness within seconds. Amazing and recommend to everyone.”

Another reviewer said: “A difference from the 1st use, being a coffee drinker my teeth are not the whitest so Pearl Drops are helping remove staining…. would I recommend? Yes indeed.”

Katy commented: “Love love love this toothpaste, does exactly what it says on the packaging. After first use my teeth looked instantly whiter. I have had numerous compliments on the whiteness of my teeth and that’s down to this fabulous toothpaste! Will continue to use and recommend to anyone and everyone.”

Another shopper added: “I have been using this toothpaste for around 3 weeks now and I can account for the claims of instant results. The luminous pink paste is quite runny but the taste is pleasant and the effect is instant whilst also being long lasting.

“Also the quick visible action gives great confidence when heading out.”

You can purchase the toothpaste from Superdrug’s website by clicking here.

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