River Island fans were keen to go shopping after spotting a “gorgeous” £50 summer dress online.
The popular high street retailer ensures its shoppers are kept up to date on stock and product launches via social media.
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River Island teamed the dress with a pair of white flat sandals.
The retailer captioned the photo of the “beautiful” look: “Find your shade”.
The outfit proved a hit on social media, racking up more than 4,300 likes in the first 24 hours it was posted.
Shoppers shared their thoughts in the comments section.
Louise said: “Omg.”
Hoda said: “lovely.”
Lenna said: “Love this.”
Winnie commented: “So beautiful.”
Kym said: “Gorgeous.”
Simone tagged a friend and said: “we need a shopping trip and lunch with the girls.”
Roxy added: “beautiful I need a wardrobe update some new pieces.”
You can buy the £50 dress from River Island’s website by clicking here.