Marks and Spencer shoppers were besotted with one of its dresses after spotting Holly Willoughby wearing it.
In the photo, mum-of-three Holly is seen wearing a floral tiered mini dress with bare legs.
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The dress, which costs £29.50, is black in colour and complete with a pink ditsy print.
M&S captioned the image: “When our latest delivery arrives and we parade around the house showing off our new dress for Valentine’s Day.”
And it proved a hit among shoppers.
The photo gained more than 16,000 likes on Marks and Spencer’s Instagram page, while on Holly’s, it gained more than 45,000 likes.
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M&S shoppers rushed to the comments section to heap praise on the dress, with many keen to order it for themselves.
Katie said: “Just ordered looks gorgeous.”
Gill said: “Anyone got the link to this dress please.”
Beverly said: “Absolutely love this dress.”
Lorraine commented: “Anyone have the link to this dress??”
Simone said: “How gorgeous is this??”
Cat added: “Gorgeous!!”