Pubs across the UK will be offering free pints to customers to celebrate the return of the Premier League.
The new season kicks off today and pubs across the country will be welcoming customers to watch it live.
To mark the occasion, We Love Sport is offering free drinks to those who are heading to their local.
Around 81% of sport fans have said they are eager to watch live sport in a pub or bar now that restrictions have lifted, and the We Love Sport app is supporting that with its new initiative.
A complimentary drink will be available to anyone who downloads the app, including existing users.
A range of 32 drinks are available as part of the promotion, including pub favourites such as Stella Artois, Carling, Heineken, Guinness and San Miguel. Non-alcoholic drinks are also on offer too, such as Coca-Cola and Red Bull.
The free drink can be redeemed at participating venues during any sporting occasions up until Friday, September 10. The offer is limited to one drink per person.
The app is owned by Stonegate Group, who own a range of pubs across Liverpool including The William Gladstone and Blob Shop.
The offer comes as it was revealed that it is estimated around 700,000 pints will be served to customers on the first day of the new football season.
Stephen Cooper, sports marketing manager at Stonegate and We Love Sport, said: “Last season saw empty stadiums and pubs across the country on match day and so the return of the Premier League is a huge moment for football fans across the nation. That’s why we want to truly celebrate, by offering pub-goers a free drink in one of our 527 pubs when the sport is showing on the TV.
“All our pubs have Sky Sports and BT Sports with 80 pubs offering Premier Sports & LaLiga TV too. We have a range of pubs from big sports bars with huge screens, to countryside pubs where you can enjoy a Sunday Roast during the game.
“All our sports pubs go through intensive training through our Fit For Sports programme on what great sport delivery looks like. It’s not just football we’re passionate about but all sports!”
To redeem the offer simply download the We Love Sport app on a smartphone.
Once signed up, order a drink from the selection available and enter your unique code on the app or show it to the server at the bar.
To find out more, click here.
Get the top stories straight to you inbox by signing up to one of our free newsletters