Identical twins quit their jobs after launching online business

Identical twin sisters were able to quit their jobs after launching their own business which now boasts thousands of followers on social media.

Ellen and Alex Murphy, 26, got started by designing logos for friends’ and family ventures – but within two years, they were both able to leave their successful full time jobs to become partners in the thriving business.

Both qualified with a degree in fashion and design in 2018 and quickly gained employment as designers in fashion by day. They would help friends and family with logos and branding during evenings and weekends.

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They set up The Logo Page in 2019 and the power of social media, along with word of mouth and recommendations from previous clients, saw enquiries and instructions soar.

The branding and design company offers cost-effective brand identity design services from start-up entrepreneurs and independents, to larger companies looking to refresh their brand.

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With a burgeoning order book, Ellen was the first of the sisters to take the leap into working full time on The Logo Page in 2020 just before the first lockdown was announced.

Ellen was swiftly followed by Alex who was made redundant and saw it as a fantastic opportunity to focus full time on The Logo Page with her twin sister.

Despite the initial confusion and uncertainty, the pandemic brought about a whole breed of new micro businesses and entrepreneurs.

This led to Alex and Ellen soon working 16 hour days, seven days a week to complete design requests, as new businesses launched and other businesses re-focused to accommodate pandemic restrictions.

The Logo Page studio
The Logo Page studio
(Image: Press handout)

By April this year, the twins, who share an apartment in Crosby, had outgrown their home office and took the leap of finding and designing the perfect studio so they could to continue to grow the business.

Painting the space themselves and upcycling as much as possible, The Logo Page is now set up in a creative and inspiring space which represents the business and the brand.

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The Logo page quickly grew its presence on Instagram and currently has more than 11.5k followers.

The twins have worked with over 250 businesses locally and nationally and have also serviced entrepreneurs and businesses in America, Australia and Europe.

Alex said: “Running a business with my sister is easy as we both get on so well and we are both creative people and are constantly bouncing ideas around. We have a shared vision for the future and as we grow the business we will adapt our roles accordingly.”

Ellen said: “Great feedback from clients telling us they have increased sales and social media followings since their rebrand is incredibly satisfying for us and makes the long hours worthwhile. Plus, we also get to take our dog to work with us every day as well.”

Liverpool Echo – What’s On