Cleaning guru Mrs Hinch has taken Instagram by storm – and is reportedly earning seven figures in the process.
Influencers with a focus on cleaning have dominated the social media platform in recent years, with Marie Kondo, of The Life Changing Magic of Tidying Up fame, also raking in a fortune.
In a year dominated by the coronavirus pandemic, DIY and cleaning has been a go-to lockdown hobby for many. Cancelled plans and restrictions left plenty of us looking for things to do, so making our homes look their best has been a good way to spend some free time.
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But for some people on social media, it can be a lucrative way to spend their days.
According to its research, Marie Kondo and Mrs Hinch are the world’s most successful ‘homefluencers’, with each making more than a million a year.
Out of the 50 international influencers analysed, America’s Marie Kondo came out on top. The home organisation expert could earn £1.11 million a year from her posts on Instagram and YouTube alone.
In the UK, Essex’s Sophie Hinchliffe, also known as Mrs Hinch, came in close second making an estimated £1.04 million a year.
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Millions tune in to watch her stories for her top tips and tricks for keeping homes clean and tidy.
A single post to her 4 million followers on Instagram can expect to earn her an average of £17,200.
The cleaning sensation earns this amount without a YouTube account but her TikTok account is estimated to gain her £181.04 per 30-60 second post on the platform.
Mrs Hinch lives with her husband Jamie, their son Ronnie and their dog, Henry. She is currently pregnant with their second child.