Boots 70% off sale start date, what’s included & if it’s in stores

There’s no bigger high street sale than Boots’ annual 70% off event, and shoppers are already eagerly awaiting its launch.

The sale is always in high demand, with many shoppers ensuring it is in their diaries every year, but this year might be different.

During the sale, Boots is typically quite generous with its deals, with products from its biggest brands reduced by 70% or in some cases even 90%.

No7, Child’s Farm, Tommee Tippee, Soap and Glory, Max Factor are usually included.

Enter your postcode for the latest on coronavirus cases in your area:

However, with many high street stores currently closed due to lockdown, the Boots sale may be different this year.

While Boots stores remain open during lockdown, the folks over at Money Saving Expert think its likely the sale will only be available online this year.

The ECHO has contacted Boots for confirmation of this.

Since the sale is an annual event its start date does differ slightly, though it does usually launch towards the end of January.

When is the Boots 70% off sale 2021?

Boots currently has an up to 50% off sale running, which has traditionally been boosted to 70% at the end of the month.

While the sale’s start date is a closely guarded secret, last year’s sale dropped on Friday, January 31, so this year’s deals look to be dropping from Friday, January 29, according to

Receive newsletters with the latest news, sport and what’s on updates from the Liverpool ECHO by signing up here.

Which brands will be included?

Boots is certainly generous when it comes to the 70% off sale with some of its biggest brands included.

Last year we spotted Soap and Glory, No7, Child’s Farm, Tommee Tippee, Ted Baker and more.

Liverpool Echo – What’s On